UNDERSTANDING ATTRIBUTION MODELS IN PERFORMANCE MARKETING

Advertising Campaign Optimization for Ecommerce BrandsAdvertising campaign optimization is the process of making changes to a digital advertising campaign based upon data. This could be tweaking ad copy, adding new audience sections or guaranteeing your item directory is current.

Marketing Campaign Optimization for Shopping BrandsAd campaign optimization is the process of making modifications to an electronic ad campaign based upon information. This could be tweaking advertisement duplicate, adding new audience sections or guaranteeing your product brochure is updated.